Hours of learning: 5.5

Tutor(s) Dr Helen Dixon, Social Media Trainer, Digital Learning Consultant.

Aim
To introduce pharmacists to the principles of using a range of social media tools to maximum effect to promote practice.

Intended learning outcomes
Having completed this workshop you should be able to:

• list the benefits of having a social media presence
• evaluate appropriate social media tools and identify how these can be used to share information and resources
• appreciate the ethical and legal issues surrounding the use of the internet and social media channels
• use social media to build a positive online profile and network with other professional
• use social media as a competitive business tool
• measure the impact of your social media communications
• develop a social media strategy

For whom
All pharmacists who wish to use social media more effectively in order to promote themselves and their practice.