Hours of learning: 5.5

Tutor(s) Ms Una McSorley, Managing Director, Marcomm Communications.

Aim
By recognising the variety of communication styles, enable pharmacists to adapt communication strategies to become more effective communicators.

Intended learning outcomes
Having completed this workshop you will be able to:

• identify core features of influencing
• understand what behavioural awareness means
• recognise behaviours in self and others
• recognise strategies to use behavioural awareness effectively
• understand how to communicate most effectively with individuals who have differing personality traits
• adapt your communication style to achieve the desired outcome with a range of individuals.

For whom
Within professional practice, pharmacists meet people every day whom they need to communicate with and often influence, be they fellow professionals or patients. This workshop will help pharmacists to improve their communication and influencing skills.